Farouk Hemraj, CEO, DISTREE Events

DISTREE EMEA has announced a new partnership with international IT research company CONTEXT. The agreement will see CONTEXT and DISTREE EMEA collaborate to produce new in-depth research on channel conditions across the Europe, Middle East and Africa (EMEA) region.

A new ChannelWatch Western Europe report will examine market conditions in mature markets, canvassing the opinions of resellers and retailers across the region. CONTEXT and DISTREE EMEA have also agreed to launch a ChannelWatch Emerging Markets report that will focus on Eastern Europe, Russia & CIS, Middle East and Africa.

In addition, CONTEXT will also produce a dedicated ChannelWatch Retail & E-tail report, examining conditions in the EMEA retail channel and driving greater understanding of retailer relationships with distributors and vendors. DISTREE EMEA will feature an expanded delegate base of retailers and e-tailers that includes major players from the main European markets, plus a strong contingent from emerging markets including North Africa and Eastern Europe.

Farouk Hemraj, CEO and co-founder at DISTREE Events, explained: “We are delighted to announce this research partnership with CONTEXT. Their ability to provide accurate channel data and market insights is second to none. The results from the ChannelWatch surveys will be published and presented exclusively at DISTREE EMEA 2013, providing added value for all our delegates.”

Howard Davies, CEO and co-founder of CONTEXT, continued: “Our new ChannelWatch Surveys will provide vendors and their channel partners with unprecedented insight into the purchasing intentions, attitudes and opinions of resellers and retailers across the whole of EMEA.”

CONTEXT will moderate the European Distributor Summit that takes place within the DISTREE EMEA 2013 conference programme. This session includes a series of presentations and panel discussions focused on strategic channel issues in the EMEA region. CONTEXT will also moderate an Emerging Markets Distributor Summit and present the findings of its ChannelWatch Retailer & E-tailer Survey during DISTREE EMEA.

DISTREE EMEA takes place from February 19-22nd 2013 at the Fairmont Hotel in Monaco. Now entering its 11th year, the event will gather more than 1,000 senior channel executives from 75 countries across the Europe, Middle East and Africa (EMEA) region. More than 130 manufacturers are set to attend DISTREE EMEA 2013, meeting the leading retailers and distributors of volume ICT, telecoms and consumer electronics (CE) products.

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