Exhibition sponsorship, including 18-screen videowalls, highlights artist’s digital work at Museum Ludwig in Cologne
NEC Display Solutions Europe is the display technology sponsor for the exhibition ‘David Hockney. A Bigger Picture’ by the leading contemporary artist at the Museum Ludwig in Cologne, Germany.
The exhibition will run from 27 October 2012 to 3 February 2013 and will feature a range of the artist’s wide-ranging portfolio. Much of this will be displayed across more than 70 of NEC’s professional grade MultiSync X551UN large format displays. In addition 13 units of NEC MultiSync EA273WM are used to display Hockney’s digital artwork.
Along with traditional painting techniques, Hockney has engaged intensively with computer drawing. The images generated in this way are a major feature of the Cologne exhibition and possess an extraordinary vibrancy and immediacy, but their synthetic nature also gives them a strangely unreal aura.
One of the highlights of the exhibition is towards the end, and shows twelve jugglers performing in video projections on an 18-screen videowall, providing an unexpected take on the perception of motion in time and space.
“The NEC MultiSync X551UN is our best in class LCD videowall product and reﬂects the latest advances in this area, featuring a large format, high definition display with direct LED backlights and an incredibly narrow bezel,” said Jonathan Cooper, Business Development Consultant at NEC Display Solutions Europe. “All this ensures that the full impact of the work is displayed to its utmost with no interference or disruption to the viewer from the display itself. Combined with a robust design able to handle the rigours of 24/7 use, this is perfect display for an exhibition of this kind.”
The exhibition has been organised by the Royal Academy of Arts, London, in cooperation with the Museum Ludwig, Cologne, and the Guggenheim Museum in Bilbao. It is curated by Marco Livingstone and Edith Devaney, in association with Stephan Diederich.
As well as NEC, the exhibition is sponsored by Rolex (main sponsor), alongside ENI and Visit Hull & East Yorkshire and the media partner Ströer Out-of-Home Media.