Dubai, UAE; December 11, 2011: Irish based Digital Marketing Institute, in conjunction with its regional partner DMI ME (, today announced that it is bring the highly successful Professional Diploma in Digital Marketing to the Middle East. Today’s launch of the Professional Diploma in Digital Marketing brings the latest in industry standard best practice skills to the region.

Developed by leading international digital marketing practitioners, in conjunction with leading global industry players, this hands-on course has been designed to help marketing managers and agencies understand how to plan, implement and manage a comprehensive digital marketing strategy, enabling them to grow, engage and maximize revenue opportunities.

David Carpenter, CEO of DMI ME commented that “The digital marketing age is here and the Professional Diploma in Digital Marketing brings recognised industry standard best practice to the Middle East, enabling the region to continue to exploit technological innovation as a tool for growth and competitiveness”. Digital Marketing is becoming increasingly influential in the effort to engage directly with customers, build loyalty and grow business. As a result digital marketing skills are now the most sought after marketing skills (source: LeadsMarket).

“We are delighted with the establishment of the Digital Marketing Institute Middle East” said Anthony Quigley, co-founder of the global Digital Marketing Institute. “Digital marketing is the fastest growing and most dynamic sector in the global economy today. It has enormous potential in the Middle East for economic development, job creation and business. We look forward to helping to make this region a global centre of excellence for digital marketing.”

As part of the Digital Marketing Institute’s commitment to providing qualifications that meet current and future global industry requirements, an Advisory Council, comprising of leading global industry players, advises on curriculum and content. The Digital Marketing Institute’s Advisory Council includes the following leading organisations: Facebook, Google, Microsoft, LinkedIn, Vodafone and BT.

DMI ME’s Digital Marketing Program lecturers are all full time digital marketing professionals, working across a diverse range of business sectors, thereby ensuring delivery of practical and relevant industry standard skills.

The Professional Diploma in Digital Marketing is delivered through an interactive classroom learning format supported by detailed student course material with a formal end of course assessment. Classroom learning is highly interactive and participative, using a combination of ‘workshop’ lectures, discussion and practical case studies.

The diploma will be available in both Arabic and English.

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