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United Arab Emirates, October 23, 2011: gridzDIRECT announced today that it has been selected as an online partner by Emirates NBD, a leading bank in the region, to promote a safer online environment and boost e-commerce adoption in the region. gridzDIRECT is a revolutionary e-Commerce Portal launched by Gridz, a renowned IT & Telecoms solutions company based in the UAE. Targeting users based in the UAE looking for consumer electronics, the portal addresses both corporate and individual requirements.

The announcement follows the recent introduction of Emirates NBD’s new DoubleSecure feature on its Visa® and MasterCard® credit and debit cards. As part of the initiative, gridzDIRECT will have a dedicated page on its website showcasing special deals for Emirates NBD cardholders.

“Emirates NBD is the first bank in the region to launch this feature on both Debit and Credit Cards. With the highest focus on offering extensive protection against fraud on its Debit and Credit cards, Emirates NBD strives to ensure stress-free online transactions and customer peace of mind,” said R Sivaram, Head of Cards Business, Emirates NBD. “Given the increasing use of cards online, we believe it is important to add an extra layer of security to prevent unauthorised use. DoubleSecure requires customers to confirm their identity as the authorised cardholder and ensures that the purchase can be completed only with password identification.

“Even if a customer’s card has been misplaced, DoubleSecure ensures that online purchases can only be completed by the rightful owner of the card, since only the owner knows the personalised password. We believe this will go a long way in building customer confidence to increase use of Emirates NBD Credit and Debit Cards for online transactions,” he added.

Sami Khatib, Sales Manager at gridzDIRECT added, “As one of the only online sites in the UAE that is 3D secure and PCI certified, meeting the international security requirements, gridzDIRECT is proud to have been chosen to partner with Emirates NBD. Through this joint initiative, we aim to provide Emirates NBD cardholders with unbeatable deals on the latest range of electronics on our site.”

For more information please visit www.gridzdirect.com/enbd

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