Fujairah, UAE; 19 May 2011: DISTREE Events, the organisers of Digital Consumer Channel (DCC) Middle East & Africa (MEA), the region’s leading ICT and consumer electronics (CE) event, today announced the winning retailers in ten countries across the Middle East at the Fourth ‘Middle East Retail Academy (MERA): 2011 Awards’ hosted at Le Meridien Al Aqah Beach Resort in Fujairah.

Alghanim win Retailing Initiative award

Carrefour won in four out of ten countries while Alghanim was selected for the coveted ‘Retailer Marketing Initiative of the Year Award’ by a VIP Jury of industry analysts and channel consultants.This year’s retail category winners at were selected based on their performance in the MERA Monthly Monitor Report (MMR) service that gives vendors, retailers and distributors the opportunity to express their opinions on market conditions every month. In each country, three retailers were awarded ‘Recommended Retailer’ status with the top retailer  – based on number of MMR mentions – named as overall country winner.


“Our MMR report has created a significant database of continuous, updated information that was used to help determine retailer winners for the ‘MERA: 2011 Awards’,” explained Farouk Hemraj, CEO at DISTREE Events, the organisers of the awards. “All of the MERA ‘Recommended Retailers’ deserve recognition for their overall business performance during the last 12 months.”

DCC MEA 2011 is headlined by Belkin and Intel as its Platinum sponsors. Dell, Grand Stores, Kaspersky and Lenovo support as Gold sponsors while Cisco, Pro Technology, Asbis, ITE Distribution and NAVTEQ are Silver sponsors.

Complete list of winners in the retail categories:

Retailer Marketing Initiative of the Year Winner: Alghanim (X-cite); Highly Commended: Jackys

Retailer of the Year – Bahrain Winner: Carrefour; Recommended Retailers: Emax, Lulu

Retailer of the Year – Egypt Winner: CompuMe; Recommended Retailers: Carrefour, Mobile Shop

Retailer of the Year – Jordan Winner: SmartBuy; Recommended Retailers Carrefour, PC Zone

Retailer of the Year – Kuwait Winner: Alghanim (X-cite); Recommended Retailers: Carrefour, Eureka

Retailer of the Year – Lebanon Winner: Khoury Home; Recommended Retailers: Virgin, 460 The Multimedia Store

Retailer of the Year – Oman Winner: Carrefour; Recommended Retailers: Lulu, Emax

Retailer of the Year – Qatar Winner: Carrefour; Recommended Retailers: Geant, Lulu

Retailer of the Year – Saudi Arabia Winner: Jarir Bookstores; Recommended Retailers: Extra, Panda

Retailer of the Year – Syria Winner: DigitalNet (Computec IT); Recommended Retailers: Carrefour, Home IT

Retailer of the Year – UAE Winner: Carrefour; Recommended Retailers: Jumbo, SharafDG

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