Dubai, UAE, 8 March 2011: FVC, the leading Value Added Distributor in the Middle East and North Africa (MENA), today launched an industry first channel development initiative, Cheer© (Channel Enablement, Empowerment and Rewards), to assist and motivate its partners across MENA to monetize emerging technology opportunities.
The programme focuses on the three main drivers that would encourage adoption and promote emerging technologies including:
- Demand: to create and address the demand for emerging technology products and services in enterprises;
- Differentiation: equip partners with tools and education to differentiate themselves from competition and finally,
- Profits: ensure the partners generate sizeable margins from selling emerging technologies.
Dharmendra Parmar, GM Marketing at FVC added, “Emerging technologies like cloud computing, unified communications, threat management, network optimisation can be an important differentiator in businesses today. The market for advanced technologies in the region has never been greater than today. Cheer is designed to maximize joint business opportunities by teaming up with us and our vendors. We have designed the programme to enable, empower and reward our partners for investing in and exploring new market segments, creating new revenue streams.”
There are three levels in the Cheer: Mega, Giga and Tera. The Mega partner is the first level of partnership with FVC. It provides access to FVC’s extensive range of products with access to pricing and product information. The Giga partner is the next level and give partners priority access to FVC’s Channel and Partner Sales resources, induction to its business planning and marketing support with agreed business plans. The Tera partner is the highest level of partnership with FVC providing priority access to its Channel Partner Sales and Pre-sales resources, access to Demos & NFRs, Joint Marketing activities, Rebates & much more on agreed investments and business plans.
“Depending on the level of partnership, our partners will receive commercial support and project protection,” added Parmar. “This includes joint customer visits, commercial briefings, newsletters, pre-sales support and presentations. We also provide lead generation, demos, POCs/evaluations and access to FVC’s partner portal.”