February 2011 – Buffalo Technology, a global leader in the design, development and manufacturing of storage and wireless networking solutions, today announces the decision to withdraw from the memory market within Europe, Middle East and Africa (EMEA), from the 31st March 2011.
During the past years, Buffalo Technology has continued its investments in the memory division and substantial efforts have been made to sustain the business. Unfortunately in the current economic climate, and with continued competitive pressures, Buffalo Technology has decided that it can no longer continue with its memory business within EMEA. The Memory divisions in other regions, namely Japan and Asia Pacific remain unaffected by this decision.
“This difficult, but sadly unavoidable step was taken after a comprehensive review of the long term viability of the business. We considered all possible alternatives and took into account the interests of all stakeholders, especially our loyal customers. However, in the current market, Buffalo cannot justify the continuation of the memory business within EMEA.” explains Dave Gibson, EMEA Sales and Marketing Director, Memory.
In line with this strategic decision, Buffalo will continue to focus all other available resources on the continued growth of its storage and wireless networking solutions.
Yasutoshi Yokoyama, Managing Director of Buffalo Technology, EMEA, added “Our storage and networking businesses have seen continued growth over the past few years, and our energies will be focused on continuing to drive market leadership within Network Attached Storage (NAS), design innovation, along with the future growth and development of the existing and emerging markets”.
Any questions regarding this matter can be directed to the attention of Dave Gibson, EMEA Sales & Marketing Director, Memory Buffalo Technology.
-ENDS-
About Buffalo Technology
Buffalo is a global manufacturer of innovative storage, multimedia, and wireless networking products for the home and small business. The company is recognised as the Number 1 total PC peripheral manufacturer in Japan, and was the worldwide consumer NAS market leader in 2005, 2006, 2007, 2008 and 2009 (In-Stat).
The company’s storage products are addressing the needs of the individual and the business, providing cost-effective network attached storage (NAS), portable and desktop hard drives, multimedia players, Wireless LAN routers, which together offer a complete and integrated solution for the small office and digital home environment.
Buffalo’s product portfolio includes its TeraStation NAS devices which are specifically designed to bring Enterprise Storage to the SMB.  The LinkStation range of NAS products, takes multimedia NAS to the home, and enables you to create a central location to store files, photos and music, simply and easily. The AirStation™ range of easy-to-use, high performance wireless networking products for the SMB/SoHo and home user, with industry-leading AOSS™ (AirStation One-Touch Secure System) technology, allows users to build and manage secure wireless networks at home or in the office at the push of a button.
Buffalo’s strong international industry alliances with companies such as Intel, Broadcom™, Nintendo and Microsoft have allowed it to lead the industry in the development of the latest technologies into practical tools for the business and the home.
Headquartered in Japan, Buffalo Technology has offices in the UK, France, The Netherlands, Germany, USA and Taiwan. For more information please visit www.buffalo-technology.com.
© Buffalo Inc. 2010. BUFFALO logo, AirStation, Nfiniti, AOSS, TeraStation, LinkStation, DriveStation, DriveStation 2Share, MiniStation, Dualie and LinkTheater are either trademarks or registered trademarks of Melco Holdings Inc. or Buffalo Inc. Microsoft Windows and Microsoft logo are either registered trademarks or trademarks of Microsoft corporation in United States and/or other countries.  The names and logos of other companies mentioned herein belong to their respective owners.
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