Dirk Hülsermann brings industry expertise to NEC as Manager DOOH Solutions

Middle East, 27 January 2011 – Dirk Hülsermann, 38, joins NEC Display Solutions Europe as the Manager for NEC’s newly established DOOH Solutions business. Dirk is aiming to quickly develop and expand NEC Display Solutions business within the rapidly growing European DOOH sector. He will use his industry expertise to implement the European market launch of NEC’s ad-serving platform VUKUNET, a web platform for the entire advertising workflow on DOOH networks that has already been successfully launched in the US.

Dirk Hülsermann joins NEC with a wealth of experience behind him. He established himself as an expert in the advertising and media industry and a specialist in the field of Digital-Out-Of-Home advertising in the course of various management positions at large multi-national companies. Prior to joining NEC Display Solutions Europe Dirk had the role as founder and president of the Out-of-Home Video Advertising Bureau Europe (OVAB Europe). At NEC Display Solutions Dirk will be responsible with immediate effect for the important market launch of NEC’s DOOH ad-serving platform VUKUNET together with its service for media and advertising agencies ADVUKU, which allows users to search for the most suitable network in any location. VUKUNET is a central, automated hard- and software independent web platform which represents the whole workflow of a DOOH campaign ranging from planning, booking and distribution of the ads to proof-of-play and billing in DOOH networks such as the systems to be found in malls, cinemas, retail stores, airports etc. It makes it easier for agencies and advertisers to communicate and cooperate with a large number of network operators together with NEC’s strong channel partners.

Dirk Hülsermann started his career at a well-known German industrial company before moving to Kyocera in 1997, where he became Director for Marketing and Corporate Communications in 2001. In 2005 his path took him to Mitsui Europe, where as Business Development Manager EMEA in the Investment Division he was responsible for strategic investment in the fields of New Media and Digital-Out-Of-Home. Over the last three years Dirk worked as Director Business Development International for Neo Advertising. In this position he drove the rapid growth of this international group, in particular in the DOOH segment.

“One of the biggest challenges of the DOOH industry is that national campaigns are still difficult to plan and buy due to the high fragmentation of the market. As a result DOOH is still not in the relevant set within the agency world,” says Dirk Hülsermann, now Manager DOOH Solutions at NEC Display Solutions Europe. “With VUKUNET, NEC has developed a platform which simplifies the whole campaign process by automating the workflow. It enables agencies to plan and book large campaigns with a simple click and to get a fully automated proof-of-play reporting at the end of a campaign. This will help increasing trust and credibility on the agency level, while network owners will benefit from raising advertising sales.”

About NEC Display Solutions

NEC Display Solutions Europe GmbH has its European headquarters in Munich, Germany and is responsible for all business activities in EMEA, divided into the five sales regions Northern Europe, Central and Central East Europe, Western and South Europe/Mediterranean, Commonwealth of Independent States and Middle East/Africa. NEC Display Solutions benefits from the technological know-how and technologies of the NEC Corporation and, with its own Research and Development, is one of the world’s leading manufacturers offering the widest product range of display solutions in the market. The display product portfolio ranges from entry-level to professional and speciality desktop LCDs, via large-size Public Displays for Digital and Retail Signage. The Projector range offers products for all needs, from portable devices via business projectors to products for permanent operation (such as PoS applications) and digital cinema projectors. Managing Director of the European head office is Bernd Eberhardt.

Further information can be found online at: www.nec-display-solutions.com

About NEC Group

NEC Corporation is a leader in the integration of IT and network technologies that benefit businesses and people around the world. By providing a combination of products and solutions that cross utilize the company’s experience and global resources, NEC’s advanced technologies meet the complex and ever-changing needs of its customers. NEC brings more than 100 years of expertise in technological innovation to empower people, businesses and society.

For more information, visit NEC at: www.nec.com

NEC is a registered trademark of NEC Corporation. All Rights Reserved. Other product or service marks mentioned herein are the trademarks of their respective owners. ©2011 NEC Corporation.

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