Brussels/Middle East, 14 October 2010 – consists of top experienced and well-reputed agency associates in Austria, Belgium, Croatia, France, Germany, Greece, Hungary, Italy, Luxemburg, the Middle East, The Netherlands, Poland, Portugal, Romania, Russia, Scandinavia, Spain, Switzerland, and The United Kingdom. This brand new international team of independent local PR agencies is specialized in strategic communication in hi-tech markets and offers solid guidance in all major sectors. It was unofficially launched in September 2009 in answer to the PR needs of a European-wide ICT association and is now, after one year of unprecedented track records for several renowned international clients, reaching full speed with its first board meeting in Brussels.

The network chose a unique and innovative approach towards recruitment. Rather than being brought together by favoritism or expensive member fees, all agencies were selected on the basis of its excellent reputation with the press in their respective countries.

“Local media are without any doubt the most neutral jury for such matters”, explains Marc Henri De Bruyne of Vademecom, the founding agency and Belux representative of “Better than anyone else, journalists can tell you which PR agency offers exclusive, relevant and appealing content as well as frank and respectful collaborative relations.”

“We are very pleased to be a part of this network of technology PR companies and look forward to working closely with them to promote local companies that want to tap into the wider EMEA market,” said Mita Srinivasan, Director, Market Buzz.

Another uncommon characteristic of is that all partners operate on a “no cure no pay” basis: they offer transparent package prices for real actions, not for suggestions, attempts and tiring time sheets. For reasons of efficient communication, one single point of contact based in the capital of Europe manages and coordinates the local experts so that clients can devote their time to their core business. Last, but not least, the agencies are not branches of an aloof large corporate machine but mid-sized companies where the ‘boss’ remains on the field.

“A lot of us are already working for the same international players. We want to convince those companies to consolidate their investments and opt for a more coherent communication through our unified Network which has one major driving force in common: the love of good work” concludes Marc Henri De Bruyne who’s now already recruiting new partners in the Americas, Asia, the Pacific Region and Africa.

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