Middle East, July 14, 2009: NEC Computers, a subsidiary of NEC Corporation, has revealed its goal to become one of the three leading players in the server and storage market in the Europe, Middle East and Africa region (EMEA) by 2015. To achieve this goal, NEC Computers will subscribe to the NEC group’s global vision of becoming the world’s leading IT solutions provider, by combining the power of innovation with respect for the environment. New solutions, new partners, synergy between the different technology divisions of NEC and a new management team – is what NEC Computers believes are the keys to making a strategic shift.


“To seize the EMEA market opportunities, NEC Computers recognises the need to update its business strategy, confront complex business challenges and work with established channel partners who are experts within their specific markets and geographies,” said Annick Reyngoudt, the Senior Marketing Manager for EMEA at NEC Computers. “The introduction of the new corporate business strategy is aimed at significantly growing business for our partners and NEC Computers. Apart from providing greater value and innovation through our extensive range of products and services, we look forward to having the ability to efficiently scale our presence by leveraging the expertise of our regional partners.”

NEC Computers’ Strategy
IT Departments have to confront difficult challenges such as combining complex stand alone services into integrated packages, reducing purchase costs and TCO, increasing performance and being able to provide a stable and reliable service. NEC aims to respond to these new challenges through innovation and to free businesses from the constraints imposed by their infrastructure, enabling them to perform better and more effectively. NEC’s approach involves breaking the global vision of the information system down to a modular, flexible approach in three key areas:

  • Responsible performance, an environmental approach: A new range of low energy consuming servers, a turnkey workstation and server virtualisation solution, physical and virtual environment management, and automation tools.
  • Information system availability with unrivalled high availability systems.
  • Productivity through collaborative solutions to make unified communications accessible to businesses of any size.

NEC’s strategy is based on three pillars, for it to succeed:

1. Products and solutions which differentiate NEC from the competition
NEC has refocused on infrastructure solutions, servers and storage, and is pursuing its workstation development strategy around virtualisation technology, making the virtualised workstation cheaper than a PC. With its strong capacity for innovation, NEC has driven the change towards greater value for businesses by launching a number of solutions in recent months: the modular A1160 server for transactional systems, the Eco Center solution to reduce energy consumption and increase data centre performance, and the "all in one" Flexpower infrastructure solution, which includes servers, storage and network on a single chassis, among others.

2. Pertinent sales channels
NEC Computers offers its products and services exclusively through indirect channels. The three levers to develop its business are:

  • "One NEC"
    By encouraging the synergy between the different NEC entities in EMEA, the NEC group offers complete, integrated solutions ranging from effective security systems, through broadband telecommunications equipment, to powerful IT systems. References such as the O2 site in London (www.necattheo2.co.uk) or Grenoble Stadium reflect this ability for innovation and integration. Since January 2009 more than 40 NEC VIP customers attended ‘’One NEC’’ at O2 in London including the following EMEA countries: Albania, Bulgaria, Cyprus, Egypt, Greece, Saudi Arabia and more customers showed interest for the next O2 events.
  • The high value added distribution network
    While leveraging existing partnerships, the new NEC Computers is developing its network of Value Added Distributors, by forming alliances with challengers with their own Value Added Systems Integrator and Reseller Network.
  • Vertical solutions integrators
    NEC is working with different players in various vertical markets such as banking, healthcare, distribution, and airports, in order to offer relevant and innovative turnkey solutions.

3. A new flexible and responsive organisation
To support NEC Computers’ new IT strategy in the EMEA region, Tong Chhor, EMEA Director – Customer Solution Centre has created a flexible and responsive organisation, which combines both the dynamism of young managers and the effectiveness of experienced ones. NEC Computers’ very "flat" organisation illustrates its desire to delegate resources to operational levels, and to empower teams, managers and employees together, to favour work in the field and to put customer service first on a daily basis.

"NEC Computers is looking for a shift in attitude, something that would make NEC Computers future-proof,” explained Lenia Iacovides, the Managing Director of interFRONTIERS, the Regional Business Development Unit for NEC Computers. “The new EMEA business strategy captures the corporate philosophy of innovation and integration – extending its brand further.”

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