Dubai, UAE, 23 June 2009 – Aptec Holdings, one of the largest technology distributors in the Middle East, Pakistan, Turkey & English speaking sub-Saharan Africa, has teamed with Avaya to offer innovative options to its partners to help them tap into the SMB sector across the region.

The new scheme allows resellers to offer conventional discount and
trade-in offers on complete IP telephony solutions, allowing
enterprises to economically upgrade their systems.

Sabbahuddin Khan Aptec’s Business Unit Manager for Networking, said, “IP telephony is growing in importance with the web intruding into daily business life. In addition to the wide range of solutions that Avaya already offer in the SMB space, these new offers will now make it possible for any one in this sector to install an IP telephony system to maximise communication.”

"Considering the current economic environment, we (Avaya and Aptec) developed offers aimed at easing the cash flow burden on our customers and partners,” said Khalid Khan, SME & Alliance Manager – MEA at Avaya. “Through trade-in, special price bundles and rent-to-own offers, we have reduced up front and long-term costs of our customers. This initiative is generating a lot of interest among both our resellers and customers and is proving to be hugely successful."

The new offers from Aptec & Avaya include a forty percent discount and a trade in option (whether analog or digital) to enable entrepreneurs and enterprises alike to take advantage of today’s communication technology.

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