Middle East, 19 May 2009 – Imation, a leading global developer and marketer of branded products that enable people to capture, save and enjoy digital information, has announced the addition of desktop accessories with the exclusive launch in the Middle East of stereo headsets and mice. Building on its world-leading reputation for storage products, Imation Middle East is the first to launch a new range of products and solutions to the region, identified by the company as early adopters of new technology.


“The launch of a complete range of desktop accessories builds on our enviable brand recognition and allow us to enter new growth segments,” explained Kiran S Nair, Channel Development Manager MEEA (Middle East and east Africa), Imation. “We have identified key growth markets such as the Middle East to spearhead our move into these new areas and we expect to see strong adoption, given the keen pricing and brand value of our products.”

Imation Headsets
With an emphasis on perfect sound quality, comfort and reliability, Imation has launched two new stylish and lightweight stereo headsets, the PCH-530 and PCH-230, designed to serve the increasing Internet usage and Internet telephony services markets. Both headsets are embedded with a sound control switch to select ideal volume; a microphone to adjust the position for comfort; a comfortable click-stop headband design and turret; a convenient in-line volume controls; flexible cable; and a binaural design to reduce distracting background noise. In addition, the PCH-530 is equipped with a padded ear cup and adjustable ear band offering a comfortable, custom fit.
The Stereo Headset PCH-530 weighs 149.69g and measures 189.9 x 75.0 x 245.0mm (L x W x H). The Stereo Headset PCH-230 weighs 99.79g and measures 159.9 x 29.9 x 235.0mm and a weight of 99.79g, backed by a one year warranty.

Imation Mouse
Imation ME’s new ranges of wired and optical mice are aimed at various segments of the market from normal to heavy PC user as well as high usage business applications, such as Internet cafes.
The entry level 3-button wired optical PCM-200 is aimed at desktop PC users as well as Internet cafes and the PC DIY market. With scroll wheel, USB Plug ‘n’ Play capability and 800 DPI output, it comes in black or white versions and can be used comfortably in either hand.

The 3-button wired laser PCM-500 is aimed at desktop PC users, compute intensive users and Internet or games cafes. With scroll wheel, USB Plug ‘n’ Play capability and 1600 DPI output, it comes in two stylish designs and can be used comfortably in either hand.  

The 4-button wired optical PCM-510 is aimed at both laptop and desktop users, as well as Internet or games cafes. With a compact design, 4D tilt wheel, USB Plug ‘n’ Play capability and 800/1600 DPI switchable output, it comes in two stylish designs and can be used comfortably in either hand.
 
The 4-button wired laser PCM-720 is aimed at laptop and creative users – it comes in a choice of blue, green or violet. With a compact design, 4D tilt wheel, anti-slip rubber on the top, USB Plug ‘n’ Play capability and 800/1200/1600 DPI switchable output.

The compact PCM-740 has all the features of the PCM-720 plus a semi auto retractable cable. 
“Going forward, the market can expect Imation to further extend its brand presence in the PC accessories market, although it is too early to detail the product lines yet,” concluded Nair.

Pricing and Availability
The headsets and mice are available throughout the Middle East through authorized Imation distributors, wholesalers, resellers and e-tailers.

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