Imation, a leading global developer and marketer of branded products that enable people to capture, save and enjoy digital information, has announced the launch of a series of new Home Theater entertainment products, which support high definition video output (up-scaling to 1080I) for better picture quality and standard 3.5 and 2.5 inch, serial ATA (SATA) HDD for the ever-increasing storage demand for digital contents. Unlike other external hard drives available in the market, the new Imation Multimedia HDD player not only operates as a USB 2.0 Hi-Speed SATA external hard disk drive but also allows the user to browse and play back the entire media library directly through a TV or Home Theater system.


Kiran Nair, Channel Development Manager for Imation Middle East said, “The new Multimedia 3.5” Hard Disk Player, when connected to a PC, is just like a USB 2.0 external hard drive. Users can manage the contents easily with a PC. The internal 3.5” hard drive can be formatted to either NTFS or FAT32. User can create folders to store home video, music, or photos on the internal hard disk with a PC, and then immediately playback the contents on TV.”

The Multimedia 2.5” Hard Disk Player comes with a more compact and slim design. The internal 2.5” hard drive makes it a better choice in portable applications. With movies, photos, and music stored on the multimedia player, simply connect it to a TV set or Home Theater system via the A/V cable provided, and view the media content on TV. Both HD players feature the most powerful Xvid external subtitle support. The complete DVD menu support, photo viewer with thumbnail preview, enhanced private folder utility, and newly added playlist all make them a good choice for building the consumer’s digital home theater system.

Available in capacities of 250, 320 and 500GB, the new Imation Multimedia Hard Disk can play back DVD folders, VCD, MPEG1, MPEG2, DivX/Xvid(AVI) movie files, MP3 music files, JPEG photo and graphic files. The device supports NTFS and FAT32 file systems and is compatible with NTSC and PAL TV systems. The Multimedia Hard Disk comes with all the requisite video jacks (Y/Pb/Pr jacks) that provide high quality output for home theater High Definition flat panel display.

Pricing and Availability
The Imation Multimedia Hard Disk is available exclusively through its authorized distributors, wholesalers, resellers and retailers across Middle East & East Africa.

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