XXL 2009 will unite senior channel executives from the EMEA distribution and
vendor community on February 9th-12th. Against a backdrop of challenging market
conditions, EMEA’s premier distribution event will focus on the business skills
required to chart a profitable path forward to recovery in 2009 and beyond.
With approximately 100 vendors seeking to develop and expand distribution channels
in EMEA – plus a speaker line-up featuring world class channel experts –
DISTREE XXL promises to deliver real business value to delegates.

“With more than 400 distribution
executives from across EMEA, there will be a healthy attendance at DISTREE XXL
2009,” commented Farouk Hemraj, CEO at DISTREE Events. “The feedback we have
received from many confirmed delegates is that they feel it is even more
important to attend this year, given the current market conditions. Attending
DISTREE XXL allows them to hear from world class channel experts on a diverse
range of subjects, including how best to navigate through the current market
condition. It also lets them discuss business opportunities and network with
their peers from across EMEA.”

DISTREE XXL creates a unique
opportunity for channel leaders across EMEA to meet and do business with
existing and prospective vendors. The event takes place in Monaco and offers
distributors multiple business benefits.

For vendors too, DISTREE XXL has
become synonymous with channel expansion, distribution management and a
powerful return on investment. The event provides a unique opportunity for
vendors to meet with distribution executives from across EMEA at a fraction of
the cost of either running their own channel event, or travelling the length
and breadth of EMEA to conduct meetings.

“One vendor commented that
attending DISTREE XXL is a ‘no-brainer’ for them,” added Hemraj. “The cost
savings they achieve by attending a third party event to meet their current
partners and identify new distributors is huge. That is why so many of our
vendors return year after year to DISTREE XXL. At a time when marketing and
channel development spend is under intense scrutiny for vendors, the smart
players realise that – strange as it may sound – spending a few days in Monaco
makes a great deal of financial sense.”

The DISTREE XXL format includes
pre-scheduled one-on-one meetings between vendors and distributors, conference
sessions, workshops and networking opportunities. Speakers include Julian Dent,
Chairman of channel management consultancy VIA International, plus Pascal
Bollon, Worldwide Director of IT Products at research giant GfK.

“The conference agenda is
carefully planned to provide real business value to vendors and distributors
alike,” added Hemraj. “We do not want our delegates to sit through marketing
pitches; we want them to leave with genuine market insight and valuable
business skills. That’s why Julian is focusing on how distributors and vendors
can survive the current shake out; and why Pascal will help identify the growth
markets and segments that can help the EMEA channel through 2009.”
DISTREE XXL attracts distributors
from across EMEA, including delegates from emerging markets such as the Middle
East, Africa, Russia & CIS. The event serves vendors that are new to the
region as well as those looking to expand or deepen their distribution reach.

Final applications for DISTREE
XXL are still being accepted from distributors and vendors that meet the
qualifying criteria. If you wish to participate in EMEA’s premier distribution
conference and attend an event that delivers genuine business value, please
contact fhemraj@distree.com
Find out more at www.distree.com/xxl

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