Dubai,
28th January 2008 – NEC Display Solutions returned excellent results
for sales of LCD and plasma public displays in the third quarter of
2007 confirming its claim to be a competent solution provider and
technology leader. According to the market research institution, Meko
Ltd., the display manufacturer increased its share of sales in the
monitor market (EMEA) for 32- to 65-inch large-format LCD and plasma
displays to 23 percent. NEC Display Solutions therefore spearheads the
market segment for this period and occupies first place in the
manufacturer rankings.

The outstanding sales achieved by NEC Display Solutions with
large-format LCD displays have made a major contribution to the good
results in the public display sector. The manufacturer of display
solutions with its head office in Munich and Middle East regional
office in Dubai has a market share of 23.6 percent in this product
segment in terms of numbers sold and therefore leads the field by a
clear margin in the third quarter of 2007. The sales volumes of the 32-
and 40-inch format models are particularly outstanding. Here, NEC
Display Solutions is in first place (32") and second place (40") in the
manufacturer rankings with 23.9 and 17 percent market share
respectively.

In the plasma segment, the monitor manufacturer has 11.5 percent of the
market in terms of numbers sold. In this product category, successful
sales of 50-inch plasma monitors in particular have led to second place
in the manufacturer rankings representing a 21.9 percent market share.
The total sales volume of large-format plasma displays on the market
increased by 15.7 percent compared with the previous quarter.

Thanks to a vertical product alignment with special solutions for
digital signage, the public sector, point-of-sale or for use in the
retail trade, the company has established itself at an early stage as a
competent provider of highly versatile display solutions for all
requirements. Here, the monitor manufacturer provides display sizes
from 30- to 65-inch in the LCD sector, and from 42- to 60-inch in the
plasma technology sector.

"We have not only succeeded in maintaining our excellent position in
the public display market, but have also improved our position in the
LCD sector", emphasises Bernd Eberhardt, Managing Director Europe. "Our
leading position in the large-format monitor area continues to
encourage us in our strategy of vertical product alignment and focus on
the strongly growing digital signage application segment. This applies
to our LCD, plasma and also our projector range." The company also
continues to expand its market share in the Middle East region, an area
that is recognised as a major growth area for NEC. “At present we are
expanding our channel base for these products and working closely with
our partners, using our expertise in the market to help them deliver
high quality public display solutions across a wide range of
applications and industries”, according to Ian Gobey, General Manager,
NEC Display Solutions Middle East.

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