Dubai,
UAE – 7 January 2008 – Almasa IT Distribution today announced the
appointment of Lancy Menezes as its Deputy General Manager for its
Image & Printing (IPG) Business Unit. Menezes will be responsible
for the development of the IPG business in the region with a special
emphasis on Kingdom of Saudi Arabia (KSA), Kuwait, and Egypt.

“We are pleased to have Menezes rejoin our team,” said Frank Sheu, CEO
of Almasa IT Distribution. “Our IPG business has been growing and we
needed a team player like Menezes who understands Almasa’s ethics to
head this division to ensure that our channel partners continue to
receive the high level of expertise and support they are used to
getting from us.”

Menezes has over 16 years of experience in IT Distribution including
sales & marketing, channel development, and business development.
Menezes worked with Almasa in 2001 for four years. He joined Samsung
Gulf Electronics in Dubai as the Sales and Marketing Manager for
Digital Printing Division. Lancy has been responsible for driving the
Samsung Printer business across GCC with a growth of 300% over the
previous years.

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